First of all you need to know your topic, bearing in mind that a press release is used as an announcement to promote a specific event.

Learning the difference between an article and a press release.

An article is basically giving your opinion or information you have about the product. An article is an analysis of the product. It also contains research results as well as data.

A press release is more to targeted towards something new, a product launch for example. Write a press release as an announcement to you product. The aim of a press release is that it is directed at the news media for the purpose of announcing something newsworthy. A good press release will get you a lot of additional traffic.

Now that you have the foundations for your press release, you now have to compose it. Starting with the keywords. Selecting keywords is the most important part of writing the press release. Your keywords can rank highly in the search engines if the press release if correctly formatted.

Here are some tips for choosing your keywords. It’s exactly the same as I use for LSI (Latent Semantic Indexing) keywords. For example take your main keyword of your press release and put into google keyword tool, then sort by global searches and take the top 5 and sprinkle them around your press release.

Now that you have your topic and keywords. We just need to write the press release. You need to create an outline plan for your event. Remembering that this is an announcement about a specific event.

Here are a few writing tips to follow when creating a good press release.

• What is so special about this event?
• What will get people’s interest?
• What amount of information can I provide?
• Has this event happened or when is it due to happen?

By covering all of these questions in your news release, you will providing you have made it interesting have a good press release.

Some more tips when submitting a good press release.

Your keywords – only use each keyword 3 times, any more and you will not get the benefits of it.

• Make sure it reads exactly like a news story and not just an article. Always remember it is an announcement of an event taking place.
• Review and re-review your news story, also check that your URL is correct. Check for spelling and punctuation, because once its submitted no changes can be made.
• Try and keep it around 400 words.

Then we come to the final step, once your press release has been approved, providing you follow the information above you should be OK. If it is rejected they will normally give you a reason for this. Providing it reads like a news story and not an article then it should be published.